How 2013 film The Congress predicted Hollywood's current AI crisis

 

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With US actors striking in part because of the threat of AI to their livelihoods, a 10-year-old, little-seen movie starring Robin Wright now seems eerily prescient, writes Caryn James.

With Hollywood all but shut down indefinitely due to strikes by the actors' union, SAG-AFTRA, and the Writers Guild of America, some powerful players have weighed in. George Clooney told CNN last week: "This is an inflection point in our industry". After the writers went on strike, Christopher Nolan told The Hollywood Reporter that "the business models don't work right now". And studio head Jeff Green said: "Things are changing quickly. Very soon this whole structure we all love so much will be gone".

The Congress isn't the only fiction with sharp futuristic vision on this subject. In 2015, in the Netflix animated series BoJack Horseman, the producer Lenny Turteltaub tells BoJack he wants to scan him to use his AI replica in case BoJack becomes too difficult while playing the lead in the movie Secretariat. In the end, Turteltaub likes the scanned performance better and uses it without BoJack's knowledge. In the Black Mirror episode Joan is Awful, which premiered on Netflix last month, Salma Hayek Pinault plays a version of herself who sells her AI rights and finds she has no control over her image anymore.

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To read more, go to https://www.bbc.com/culture/article/20230717-how-2013-film-the-congress-predicted-hollywoods-current-ai-crisis

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