Mark Zuckerberg's 'Twitter-killer' just suffered a stunning 50% collapse in daily active users

Here's a quote from the source site...

After a record-breaking launch, Mark Zuckerberg’s new app Threads has seen the numbers wane — significantly. Threads attracted over 100 million users within five days of its launch, demolishing ChatGPT’s record of fastest-growing consumer app and earning it the nickname “Twitter killer.”

However, recent data from industry sources suggest many of these users haven’t stayed active on the platform since the white-hot launch.

Engagement settles lower

Active users on the new app declined by 50% from 49 million on July 7th to 23.6 million on July 14th, according to a new report by SimilarWeb. That means only a quarter of the platform comes back to check and interact on the app every day. Even Mark Zuckerberg admitted that the number of people returning to the app is in the “tens of millions.”

This means that the so-called “Twitter killer” still has plenty of work ahead of itself. Twitter is a private company that doesn’t release these numbers publicly, but the latest figures from the company’s last earnings report suggest the daily active user base stood at roughly 238 million. According to Elon Musk, that number has surged to 259.4 million recently.

Effectively, Threads has only 10% of the daily active users of its biggest rival. However, that doesn’t necessarily mean Musk will get the last laugh. 

Read more at https://finance.yahoo.com/news/elon-laughing-reports-mark-zuckerbergs-135700223.html

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